If your business only works when you’re overworking, it’s not working.
If your success depends on your constant mental gymnastics, needing to be everywhere, answering it all, thinking about everything just to keep things moving? Yeah…that’s a no from me, dawg.
The good news is: we can work with that.
and this is where I would put my job title if I had one.
None of the titles ever quite fit who I am and what I do. Virtual assistant, social media manager, community builder, organizer, chaos manager, systems thinker?
The title doesn’t matter: what I actually do is help capable people stop carrying their entire business alone.
I started noticing the same thing everywhere I looked. The women I was working with were incredibly smart and committed to what they were building…but carrying far too much.
Hi, I’m Tristan,
I know that pattern because I’ve lived it.
I’m someone who wants to do it all, all the time. I’ve built businesses while raising three small children, taking calls while babywearing, answering emails with one hand, and trying to finish a caption while someone asks me for a snack for the third time in five minutes.
My brain has written content while simultaneously humming Disney songs, remembering a dentist appointment, and wondering if I ever switched the laundry.
I know what it looks like to have big ideas and zero quiet time. To want to do things well but feel pulled in ten different directions before 9am.
Through years of hands-on experience supporting clients across different industries, I’ve worked behind the scenes inside businesses of all sizes. I’ve seen what actually helps people feel supported and what just adds more noise.
Qualification isn’t just knowing how to manage platforms and write captions. I can do that in my sleep.
The real skill is recognizing when someone is one more Slack notification away from losing it, and fixing it for them without adding to their plate.
My goal isn’t to add another color-coded system you’ll abandon in two weeks. I look at what’s happening in your real life and we go from there.
My friends say I’m the one you text when life feels loud.
The hype woman with a plan and the person who will organize your chaos while pretending it’s easy. Apparently I also have two left feet, which feels unrelated but important to disclose.
I naturally look for simplicity and tend to slow things down when everything feels rushed. I’m all about romanticizing any possible moments throughout your day and I’ll probably say “It’ll be fine” more than once, which my husband hates, but most of the time…it actually is.
What I will not do is tell you to hustle harder. That is not the solution! I refuse to build a business that requires building my life around it, and I won’t help you build one that does either.
I’m the same person in every room I walk into. What you see here is what you get, in meetings, in voice notes, in real life. You can count on me to understand where you’re coming from and to probably talk a little too much. Apologies to every teacher who tried to move my seat in elementary school. Turns out, I just built a career around it.
You’re getting honest conversations and someone who’s going to say the thing that needs to be said while also making it feel manageable.
You don’t have to have it all together.
You bring the mile-long to-do list and all your ideas. I’ll bring the caramel cold brew and a slightly concerning level of excitement about organizing your life. We’ll sit down, talk it through, and figure out what actually makes sense for you.
At this point, I should probably keep a running tally of how often I hear, “I don’t know why I waited so long.” It’s a very common sentence around here. Bring the chaos (and don’t even dare apologize for it) so we can figure it out!
